Bollywood superstar Shah Rukh Khan said he is averse to the usage of the term 'crossover cinema' and felt that Indian film industry requires to share expertise and knowledge from Hollywood rather than just focussing on monetary investments.
"There is no such genre called 'crossover cinema'. Slumdog Millionaire is not a Bollywood film nor is Monsoon Wedding... or Bend it like Beckham an Indian film. We in India need to forge alliances to share expertise and knowledge with Hollywood rather than just monetary investments," Shah Rukh said delivering a keynote address on 'New Connect between Hollywood and Bollywood' at the inaugural of FICCI-FRAMES Conference in Mumbai.
The actor-producer felt the science of marketing in Hollywood is worth learning.
"We can learn new aspects of film making from Hollywood without giving up our cinematic individuality because we are a self sufficient film industry," he said.
Shah Rukh said Hollywood looks at screenplay writing not as an art but as a science.
"It can help us in exchanging knowledge to develop screenplay writing in that manner," he said.
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