That's the right word to describe the initial response to MY NAME IS KHAN. The film had a deafening start at practically every centre, with practically every multiplex generating 100% collections, while single screens in mass-dominated centres opened to a 70% - 80% response, which is very, very good.
At a major theatre in Delhi, the audiences heralded the arrival of the film with band-bajaa and by bursting crackers. Outside a theatre in Patna, a moviegoer distributed roses to cinegoers who had come to watch the film.
The reviews from critics who matter are already out [every reviewer has praised the film to the skies] and the audience feedback is overwhelming. In fact, at several places, there has been a mad scramble to book the tickets and the film is expected to set theatre, city and district records at most centres.
In Mumbai, the multiplexes had decided to open shows at one property each. Hence, the multiplexes didn't perform the morning shows, but commenced screening from 12 noon onwards. The screenings began at Fun Republic [Andheri], Inox [Nariman Point], PVR [Goregaon], Fame [Malad], Big [Wadala] and Cinemax [Kandivali]. The multiplexes have now started screening the film at other properties.
Despite the Mumbai release getting affected, the film should have a solid, record-breaking Friday, in terms of box-office numbers.
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