Guess some of the good habits of Aamir Khan are rubbing over Shah Rukh Khan as well. It is a known fact that Aamir Khan hosts special screenings for practically each of his films prior to their theatrical release. Now Shah Rukh too has done the same for Always Kabhi Kabhi, a film coming from his production house which is directed by Roshan Abbas.
Informs a source closely attached to the film, "Yes, there were a couple of test screenings that were held a few weeks back. Unlike many film makers who host special screenings only in Mumbai, Shah Rukh took the film to Delhi as well. He wanted to gauge reaction from the two biggest audience bases for his campus entertainer."
The test screening was held for hundreds of students and youngsters who belonged to 14-24 year age group, which is also the film's target audience. This is not a first in Bollywood though as Aamir has done this for each of his films, whether it is 3 Idiots, Taare Zameen Par or even nephew Imran's Jaane Tu Ya Jaane Naa.
"The idea is to closely monitor audience reaction and see which are the scenes that are the highest as well as the lowest points in the film's narrative. Roshan was quite involved in both these screenings and took notes so that he could go back to the editing table and make necessary changes, if required", continues the source.
Roshan doesn't deny that these screenings indeed took place. "I had shown Shah Rukh some portions of the film to understand if we are reaching out to the audience we had in mind", he says, "I was also of the view that we should show the film to sample of such audience. Shah Rukh too converged on my point of view and we went ahead with the screenings."
Since the film's final edit was not yet done, Roshan and his team set expectations with the audience.
"We told that that the film that we were showing them was a rough cut and yet to be polished in totality", says Roshan, "To our delight though, the audience was pretty involved with what they saw and later commented that the film was reflecting their own story. They laughed with us at the right spots and then went quiet when the story touched their hearts."
Well Roshan, hope the wider audience too shares a similar thought.
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