Karan Johar's My Name is Khan is the first Bollywood film to release in China in the last three decades.
And the only reason why this happened is because of Bollywood Badshah Shah Rukh Khan's immense popularity in that country. Everyone knows that despite the changing scenario in the home market, SRK continues to remain Bollywood's biggest export. His draw in countries like UK, Germany, parts of Europe, China and the entire Far East is still bigger than that of any other Bollywood actor.
MNIK also has successfully managed the deferred release experiment. Starting February 2010 to December 2010 this film has found markets for itself around the world, paving the way for others from Bollywood.
No comments:
Post a Comment