Star Plus shells out Rs 15 cr for TV rights of My Name is Khan
The channel is said to have paid approximately Rs15 crore for the satellite television rights of the film, co-produced by Red Chillies Entertainment and Dharma Productions.
Star Plus, the flagship Hindi entertainment channel from Star India Pvt. Ltd, will soon bring Shah Rukh Khan’s latest film My Name is Khan to the small screen. The channel is said to have paid approximately Rs 15 crore for the satellite television rights of the film, co-produced by actor Shah Rukh Khan’s company Red Chillies Entertainment Pvt. Ltd and Karan Johar’s Dharma Productions Pvt. Ltd.
Anupam Vasudev, executive vice-president (marketing) at Star, confirmed that the channel had acquired television broadcast rights for the film, but he refused to comment on the price paid for the rights.
However, according to a senior executive at a rival channel who specializes in buying films for the small screen, Star forked out Rs15 crore for My Name is Khan. Incidentally, Star’s sister company Fox Star Studios had bought the marketing and distribution rights of My Name is Khan, reportedly for Rs100 crore.
According to L.S. Krishnan, president of media specialist agency Radar at the Mudra Group, My Name is Khan is a good acquisition for Star, and should get enough traction. “An average film gets a rating of 2 and 3, which is considered good. I would expect a rating of 4-5 for My Name is Khan,” he said.
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