Wednesday, March 3, 2010

My Name Is Khan box office verdict


My Name Is Khan which opened to packed houses during the weekend and eventually crashed at single screens and multiplexes in smaller cities has performed well-enough at the Indian box office to earn HIT status in less than 3 weeks.

The film crossed the 65 crore nett mark in 2 weeks and is heading towards lifetime business of around 75 – 78 crores.

Fox, the distributors of My Name Is Khan will recover their investment through the films theatrical business alone, as the film has performed very well overseas, along with good collections back home in India.

Box office verdict

India – HIT
Overseas – All time Blockbuster
All said and done though, MNIK will be considered below expectations here in India for the following reasons.

The film was expected to compete with Aamir’s 3 Idiots, but is expected to fall short of the first week business of 3 Idiots (80 crores) in its entire run.
My Name Is Khan will not be able to cross the lifetime business of SRK’s last two films Om Shanti Om and Rab Ne Bana Di Jodi.

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