Centuryply, the king of the plywood industry, joined hands with the Badshah of Bollywood Shah Rukh Khan at a recent meet-and-greet programme in Mumbai, to reveal the secret behind being the undisputed leader for the last two decades, with the strength to go on.
The brand has chosen the glamourous Bollywood industry to create a niche in the lifestyle segment as well — Centuryply is enamoured with the charisma of SRK and have partnered with one of his movies earlier. Now, taking the same trend ahead, they have partnered with the biggest film of 2010 — Dharma Productions and Red Chillies My Name Is Khan.
My Name Is Khan is a movie wherein the protagonist goes through various ordeals in life to achieve the unattainable. Rizwan Khan, a Muslim man from India, moves to San Francisco and lives with his brother and sister-in-law. Rizwan, who has Asperger’s, falls in love with Mandira. After September 11, 2001, Mandira is devastated and they split. To win her back, he embarks on a touching and inspiring journey across America. Rizwan Khan’s strength to go on through every upheaval exhibits the spirit that resembles the making of Centuryply, the leader. Both cases show leaders with the strength to go on. Sanjay Agarwal, Jt MD, Centuryply, said, “The spirit of Rizwan Khan in this movie has strengthened our faith, that if you are true towards your goal, nothing can stop you from achieving it. Everything else becomes meaningless as long as the fortitude is to reach the destination. The same attitude has brought us to the pinnacle and has kept us there.”
Further commenting on this association, Abhra Banerjee, VP, marketing, Centuryply, said, “The undying spirit of Mr Khan in this movie is what appeals the most and has a strong resemblance with our brand Centuryply. The brand Centuryply demonstrates the statement ‘Never Say Die’ in its mannerism and this is the spirit that the team lives by. This is the second time that we are associating with SRK and hope to keep this association in future as well.”
No comments:
Post a Comment